The latest Digital Trends report by Econsultancy and Adobe reveals that Top-performing companies are twice as likely to adopt AI. The report also mentions that for SMBs, the roadblock to a better customer experience isn't willingness, but time and digital skills. The good news is that AI can bridge these gaps.
Recent findings from Constant Contact study show that 26% of SMBs in the US are already using AI towards content creation, social media efforts, and optimising email marketing. The impact? 91% report significant improvements.
So, how can SMBs leverage AI for growth?
1️⃣ Customer Experience : Implement chatbots/FAQs to speed up information delivery, hence reducing staff workload and boosting customer satisfaction.
2️⃣ Content Creation : Create customer-centric and product-specific content, inline with the company's voice, consistent across email marketing, FAQs, articles etc.
3️⃣ Marketing : Utilize AI to conduct surveys, understand customer behaviours, preferences, and demographics. Use the data for targeted and personalized marketing campaigns.
4️⃣ Product Testing : Test new products or services with the existing customer base. This helps with collecting data that can be analysed to understand market response and predictions.
There is a deluge of AI tools that are available for every need. A simple online search could help match the tool with requirements. Tools with multiple features can help maximize your return on investment.
Comentarios